Our Story

Inspired by Italian New York pizzerias, in 1993, Goodfella’s pizza was born with the aim of bringing a slice of deep pan pizza to the UK and Ireland.

Through pioneering the original deep pan frozen pizza, Goodfella’s firmly established itself as a family favourite in every home.

Today, Goodfella’s has grown to cover every pizza occasion, to make sure that everyone can gather round a Goodfella’s.




    Goodfella’s launches the authentic deep pan pizza in Ireland.


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    In 1995, Goodfella’s is introduced in the UK market following the successful launch of Deep Pan.


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    In 1999, Goodfella’s introduces our popular Stone baked Thin & Crispy range into the UK & Irish market.


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    After the huge success of our Goodfella’s deep pan and thin and crispy ranges, an updated logo followed.


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    In 2005 we launched our first takeaway products. Back then, they were called “Friday Fever”.


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    With a new decade just around the corner, we modernised our logo, and the pizza fairy was seen on TV for the first time.


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    The launch of a new logo bringing Goodfella’s back to its original roots of ‘The Italian Way..’


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    We modernised our logo to bring Goodfella’s into the 21st century. It has been serving us well ever since.


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