Our Story

Inspired by Italian New York pizzerias, in 1993, Goodfella’s pizza was born with the aim of bringing a slice of deep pan pizza to the UK and Ireland.

Through pioneering the original deep pan frozen pizza, Goodfella’s firmly established itself as a family favourite in every home.

Today, Goodfella’s has grown to cover every pizza occasion, to make sure that everyone can gather round a Goodfella’s.



  1. 1993

    Goodfella’s launches the authentic deep pan pizza in Ireland.


  2. 1995

    In 1995, Goodfella’s is introduced in the UK market following the successful launch of Deep Pan.


  3. 1999

    In 1999, Goodfella’s introduces our popular Stone baked Thin & Crispy range into the UK & Irish market.


  4. 2002

    After the huge success of our Goodfella’s deep pan and thin and crispy ranges, an updated logo followed.


  5. 2005

    In 2005 we launched our first takeaway products. Back then, they were called “Friday Fever”.


  6. 2009

    With a new decade just around the corner, we modernised our logo, and the pizza fairy was seen on TV for the first time.


  7. 2012

    The launch of a new logo bringing Goodfella’s back to its original roots of ‘The Italian Way..’


  8. 2014

    We modernised our logo to bring Goodfella’s into the 21st century. It has been serving us well ever since.